Why Coaches Don’t Need To Sell Coaching
There’s a lot of hype around life coaching, but it can be hard to figure out whether you need one. Coaches don’t need to sell coaching because coaching is just a tool. What life coaches ‘sell’ is actually the benefits you get from helping you to achieve your work-life goals.
It’s not just about getting your problems solved—it’s about getting value from the experience. Here are some reasons why you might want to consider a life coach.
- You’re confused about what you want and need
- You have no idea how to get there
- You don’t know where to start with your goals
- You’re afraid that if you don’t take action now, you’ll never get it done at all
What do coaches sell?
We all know that when we’re shopping for something, we don’t always like being sold. We want to feel like our time is important, and we want to make informed decisions about the things we buy. So why should you expect your life coach to sell you on coaching?
The problem with selling coaching starts with the fact that coaches are often themselves entrepreneurs. They have other clients they need to support with their services. This means they have limited resources—not just financially, but also in terms of time and energy. If every client is asking them to sell coaching sessions, it’s hard for them to focus on what matters: helping you achieve your goals.
Great coaches won’t try to sell coaching sessions or try to convince you that what coaches do is right for everyone. Instead, we’ll get into the nitty-gritty about what your goals are. Then we’ll look at how we can help you achieve them in a way that feels natural and organic for both of us.
It’s important that you like your coach and feel like you can trust them. If you can see the benefits of being in the process for the long haul, then your coach will help you achieve your ambitions of a more fulfilling life. It starts with you knowing what you may want (or sometimes knowing that you need support) and then finding the ideal partner to help you realise your goals.
5 reasons why coaches don’t need to sell coaching
Life coaching is a growing field, and it’s not hard to see why. A coach could be the answer if you’re feeling stuck in life and don’t want to feel like you’re just going through the motions. You might also look to a coach when you’re looking for ways to improve your relationships with others and yourself.
But what if you don’t have time for that? What if you have a business or other responsibilities that don’t leave room for self-reflection?
The reason why coaches don’t need to sell coaching is because they already have what it takes to provide value through life coaching. Here are five reasons why:
- Coaches are already experts in their field. They’ve made it their business to know everything about it. From the ins and outs of how it works to how they can help their clients succeed with it. This same expertise can be applied toward helping clients achieve success in their own lives as well.
- Life coaches are accustomed to working with people who are motivated in different ways than themselves. They know how best to reach out and connect with them so they can keep them engaged and moving forward along their path toward achieving their goals.
- Coaches understand how important empathy is and this plays a pivotal role in the work they do with clients. Great coaches believe in helping their clients be empowered by guiding them towards how they can help themselves.
- Life coaching is all about giving people the tools they need to make their lives better. Great coaches have their own coaches are constantly learning, growing and refining their offering.
- A good coach will also listen and understand, be supportive and encouraging. They help you set goals and take action steps toward achieving those goals and they provide structure and accountability when needed.
What makes a great life coach?
The answer to this question is subjective but I’d say ultimately someone who you trust, who understands you and who can support you fully to achieve your goals.
I love coaching, and I love working with clients who are looking to make a difference in the world.
As a coach, I’m committed to helping you discover your unique purpose, and then supporting you in reaching your goals. It might be your career or relationship goals, or something else entirely. I’m here to help you figure out what matters most to you, so that you can get there.
I believe that everyone has a gift and that we all have the potential to make an impact in the world. My job is to help you find out what that impact is for you—and then to support you as you go after it!
Puja McClymont – certified coach, wisdom teacher, speaker and host of the SELF Care 101 podcast.
As a life and leadership coach, I help mission-driven individuals who are seeking direction, to gain clarity, by expanding their inner awareness through the ancient wisdom teachings of Ayurveda and Yoga; so that they can lead more purposeful and fulfilling lives.
Discover tips and insights through my YouTube channel, podcast, blog and email edit.
